Christine Koh

Hello!

I'm Christine Koh, a music and brain neuroscientist turned multimedia creative. I'm the founder + editor of Boston Mamas, co-author of Minimalist Parenting, co-host of the Edit Your Life podcast, and creative director at Women Online. Drop me a line; I'd love to chat about how we can work together!

Don a Red Nose + Make a Difference!

I have seen time and again how small actions can contribute to big change, so when I was invited to cover (in a sponsored capacity) the Red Nose Day launch event at Walgreen’s in Chicago last week, I was thrilled! A U.K. tradition for over 25 years, Red Nose Day is a comedy fundraising event coming to the U.S. for the first time via a live show May 21 on NBC. The event benefits 12 U.S. and international charities that work to help lift kids out of poverty.

And the super awesome thing? It's ridiculously easy to help the effort! Simply buy a Red Nose for $1 at Walgreens (the exclusive retail partner for the event) and proceeds will go to the Red Nose Day Fund. EASY PEASY!

Last week, our team witnessed the sale of the first Red Nose at the flagship Walgreens in Chicago (which, by the way, was crazy amazing – smoothies! sushi! wine!). I wore my nose as we jaunted around downtown Chicago, and I’ve gotta say, it was incredible how the simple act of wearing a nose made me laugh and made others laugh too. Here's a shot of our media team stopping traffic in Chicago!

So, you guys! Go buy a Red Nose (or 10!) at Walgreens (or Duane Reade, if you have one of those near you). It’s such an easy way to make a difference and also empower your kids to engage in a charitable act (by donating $1 from their piggy bank). And because I love tangibles, here are some examples of what your $1 Red Nose purchase can provide:

  • 10 meals secured on behalf of local food banks via Feeding America (CRAZY, right? 10!)
  • Two bars of emergency soap through Oxfam America
  • One child’s polio vaccine through Save the Children
  • One water safety test for a student in Cambodia through charity:water
  • A box of pencils for a school in Nepal

Finally, there’s another cool thing that Walgreens is offering. Share your red nose photos using the hashtags #Walgreens, #RedNose, and #promo, and you’ll have a chance to win a trip to New York City to attend the Red Nose Day star-studded event on May 21. So go on and share -- I can’t wait to see your pictures!

Sorry, one more thing! This video offers a quick introduction to our media team and why we're passionate about Red Nose Day. Enjoy!

Image credits: 1) Walgreen’s; 2) SparkFete; 3) Leticia Barr; video by SparkFete

Disclosure: This post reflects a compensated editorial partnership sponsored by Red Nose Day at Walgreens. All opinions are, of course, my own!


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