"1 Pack = 1 Vaccine" Relaunch
This past Thursday (when I was absent from posting…) I had the honor of attending a media event in New York, during which Jodi Allen (VP of North America Baby Care, P & G), Caryl Stern (President and CEO, US Fund for UNICEF), and Salma Hayek (actress and Pampers/UNICEF campaign spokesperson) announced the relaunch of the “1 Pack = 1 Vaccine” campaign to eradicate maternal and neonatal tetanus. Read on to learn more about the campaign and press conference; in my next post I’ll share the transcript from my small group interview with Salma Hayek.
The “1 Pack = 1 Vaccine” campaign has been on my radar since learning about it during my visit to Pampers Baby Care Headquarters in Cincinnati last summer. And hearing the heart-wrenching and inspirational stories surrounding the campaign was just as salient the second time around. The second North American wave of the “1 Pack = 1 Vaccine” campaign commences next week; here are the important facts that everyone should know about the initiative. Following that are notes and quotes from the press conference.
History of Maternal & Neonatal Tetanus:
“1 Pack = 1 Vaccine” Campaign
Campaign Relaunch Press Conference
During the the press conference on Thursday, Jodi Allen (P & G) and Caryl Stern (UNICEF) summarized the accomplishments and discussed the goals of the campaign, and showed footage from Salma Hayek's visit to Africa with UNICEF.
Allen was extremely kind in acknowledging citizen outreach, presenting Broadway Kids Care - a group of kids who raised funds for UNICEF vaccinations through a bake sale – as a shining example. Allen noted this as, “…just one example of the stories we are hearing through the country…We are so touched to see kids and teenagers, parents, mom bloggers - some of whom are with us here in the audience today - who are so passionate about this cause and doing whatever they can to support the cause.” (Thanks for the mom blogger shout out, Jodi!)
Salma Hayek then spoke about how humbling it was to learn firsthand – during her visit to Sierra Leone - about the complicated coordination involved in getting vaccines to remote areas, how painful it was to see mothers and babies suffering needlessly, and about the immense power of the tangibility of the results. Here are some outtakes from her speech:
“In all the problems and all the stress of this country, where one out of every four children doesn’t make it to the age of five – to know that they can count on this solution, on this antidote [is very powerful].”
“In times like this, Pampers is an example because it’s a successful company that is taking a social stand; it’s saying ‘OK we’re doing this. How do we do it in a responsible way?’”
“It’s very important that everyone comes together and makes an effort to protect ourselves and protect our planet because we are in crisis and the crisis goes way beyond an economical crisis.”
[Introducing members of Broadway Kids Cares; shown] “I want to say that if this is our future…we can be very optimistic about where we are going because these little entrepreneurs know that there is this problem. And they didn’t just sit there, they wanted to do something about it. So they worked really hard and they baked a lot of goodies and they sold a lot of them and they were able to participate. And I feel like they are my partners in this campaign. I just hope that [it]…makes them proud to know that even in the worst of the economy they can give something for someone who is in a worse situation somewhere in the world. That it is a life and death situation and they are connecting with other women and children somewhere else and are helping save the lives of children…[I hope it] inpsires children like them and everyone here to try to participate in some way to make this world a better place.”
If you already regularly buy Pampers, come February 15, look for and purchase those “1 Pack = 1 Vaccine” marked packages (sticker shown above). And if you tend to purchase other diapers, please consider purchasing these marked packages to support the campaign, or make a direct donation to UNICEF.