Christine Koh

Hello!

I'm Christine Koh, a music and brain neuroscientist turned multimedia creative. I'm the founder + editor of Boston Mamas, co-author of Minimalist Parenting, co-host of the Edit Your Life podcast, and creative director at Women Online. Drop me a line; I'd love to chat about how we can work together!

Tricked Taste Buds

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A mama pal recently told me that her son first uttered “the letter M!” when driving past a mammoth set of golden arches on the highway. Today, reader Erica wrote in regarding AP Medical Writer Lindsey Tanner’s article, Marketing Tricks Tots' Taste Buds, which details research indicating that packaging definitively impacted preschoolers' perception of taste. The study involves a low socioeconomic sample and it wasn’t mentioned whether taste order effects were controlled for, but otherwise, the paired stimuli experimental design offers pretty compelling results.


Fisher-Price Recall

Birthday Contest: The Thymes