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Million Baby Crawl - Boston

million-baby-crawl-1.jpgI have long been a fan of Seventh Generation (even more so after learning that they – unlike most household and personal care companies – disclose all of the ingredients in their products) and right now they’re rocking a Million Baby Crawl grassroots educational campaign about keeping homes and the environment toxin-free. The Crawl To Action campaign comes to Boston (or more accurately, the Burlington Mall) tomorrow, November 18 (10am-2pm), during which kids can enjoy the play area and live entertainment while grownups learn about safe products and pick up Seventh Generation samples.

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I'm all for Seventh Generation and I like this idea - but seriously, what's with the middle of the week/middle of the day event? Are working parents not supposed to care about these things? Or maybe we're not welcome to participate. You've gone down a notch in my book 7th Generation.

I think this is a good sign for Seventh Generation, they're standing out and trying to make a difference so that's got to count for something..it's not all about making profits, and the fact these guys are showing the initiative and the fact they care is enough for me to be impressed. I hope it really does make a difference to the way toxic chemicals are regulated.

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