A mama pal recently told me that her son first uttered “the letter M!” when driving past a mammoth set of golden arches on the highway. Today, reader Erica wrote in regarding AP Medical Writer Lindsey Tanner’s article, Marketing Tricks Tots' Taste Buds, which details research indicating that packaging definitively impacted preschoolers' perception of taste. The study involves a low socioeconomic sample and it wasn’t mentioned whether taste order effects were controlled for, but otherwise, the paired stimuli experimental design offers pretty compelling results.