Hope In A Bag
It’s the perfect pairing in a way; a mom who couldn’t possibly have prepared for what lay ahead and a mom on a mission to help parents be prepared on a daily basis. The former is Jordana Holovach, a mom who, in the face of her son Jacob’s struggle with Canavan disease (a degenerative birth disorder with severe physical and perceptual consequences), founded Jacob’s Cure to raise awareness and funds for clinical research. The latter is Stacie Mindich-Jordan, the mom behind BabyDish’s BabyBeReady Diaper Bag Survival Kit, a baby essentials tote that helps take some of the guesswork out of on the go infant care.
Inspired by Holovach’s passionate fight and Jacob’s bright smile (he is beating the odds at age 10), Mindich-Jordan created the Jacob's Cure Smiley Bag (shown), a limited edition addition to her line of waterproof, compact diaper bags that can be purchased empty ($45-$50) or fully loaded with gear stowed neatly in the two inner zipped sections ($99; includes onesie, sun hat, bib, burp cloth, diapers, changing pad, travel wipes, rattle, bottle, and pacifier). Not only will you have peace of mind in being prepared, but you’ll feel good knowing that 40% of the proceeds from this bag go directly to Jacob’s Cure.
